The SEM Specialist works with the SEM Manager to complete tasks related to search engine optimization (SEO) of the prospect website and optimizing pay-per-click (PPC) advertisements to increase rankings, drive traffic, and generate new leads. The SEM Specialist is expected to have a working understanding of current SEO and PPC optimization techniques, with a proven record of success. This person will work closely with other Marketing personnel and the SEM Manager to improve the overall website design and lead conversion process to improve lead generation.
Basic training will be provided upon starting the job.
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